A Few Genre Theorists
Thursday, September 08, 2016Genre:-
a style or category of art, music, or literature.
John Hartley (1994)
Hartley argues that 'genre are agents of ideological closure - they limit the meaning - potential of a given text'. In short he believes genre acts as a straight jacket limiting the creative potential.Robert Hodge and Gunther Kress (1988)
Hodge and Kress say 'genres control the behavior of producers of such texts and the expectations of potential consumers. Effectively the same as Hartley, genres can limit creativity and often merely conform to the audiences expectations.
John Fiske (1987)
Fiske asserts the generic conventions 'embody the crucial ideological concerns of the time in which they are popular.'
He proposes that genres tell us something about the 'way of the world' in the time in which they are popular (The Zeitgeist).
He proposes that genres tell us something about the 'way of the world' in the time in which they are popular (The Zeitgeist).
Rick Altman (1999)
As a film theorist Altman argues that there is no such thing as 'pure' genre anymore. He believes genre is progressive in that it will always change.
Altman also says that generic conventions are very much a thing of the past. His theory suggests that audiences, in general have become tired of the same formula and need more to keep them entertained and to create appeal.
And finally Altman believes that genre is only surviving due to hybridization or genres 'borrowing' conventions from one another and thus being much more difficult to categorize.
Altman also says that generic conventions are very much a thing of the past. His theory suggests that audiences, in general have become tired of the same formula and need more to keep them entertained and to create appeal.
And finally Altman believes that genre is only surviving due to hybridization or genres 'borrowing' conventions from one another and thus being much more difficult to categorize.
So all little bit of a theorist overload today but I quite like the range of views and ideas displayed.
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