As our preliminary task we've been tasked to make:-
A 1 minute music video
A CD Cover
And (If we have time) A website
We have deadline of June 22nd, 3 weeks and a day from now. I'm hoping to be able to manage doing all of the tasks including the website in this time but its definitely going to be a challenge.
Reception Theory was a concept devised by Stuart Hall in terms of how viewers decode a piece of text. This is a key aspect of media which must be well thought about when a product is being created.
We filmed and started editing today with our little group: Me on camera and directing, Laura on music and giving Ques (Courtney was also busy being ill). Here's a little sneak peak of our happy mime.
This is our storyboard for our 30 seconds re-creation task. Our teacher Mr Welch very kindly agreed to star as Peter Kay for the video and it will be shot within the school.
As our first music video task we've been asked to recreate 30 seconds of a music video and for this I'm working with Laura and Courtney. Many people have chosen to do Happy by Pharrell Williams as this is what the class did for our case study however we have chosen to re-create the first 30 seconds of (Is this the way to) Amarillo by Tony Christie. The music video was produced for Comic Relief by Peter Kay and featured many famous people.
In his book Dancing in the distraction factory, Andrew Goodwin points out characteristics and features that can be found in music videos.
1. Music videos demonstrate genre characteristics. (e.g stage performance in metal videos, dance routine for boy/girl band, aspiration in hip hop) 2. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (Either illustrative, amplifying, contradicting) 3. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style) 4. There is frequently reference to notion of looking (screens within screens, mirrors, stage etc) and particularly voyeuristic treatment of the female body. 5. There are often inter-textual reference (to films, TV program's, other music videos etc)
Media 2.0 is a theory created by David Guantlett to represent the consuming of media throughout time. Media 2.0 is a term that reflects the changing focus of media studies in the light of the web and just how available media is now due to that.
My blog has now been reborn into this, my A2 Advanced Porfolio. Quite scary. This is now my work outlet for the next year (ish) and despite being slightly intimidated by the name, I'm excited. So to begin, we have been given this years brief in terms of what we're required to produce.
A promotion package for the release of an album.
This MUST include a music promo video and two of the following: - A website homepage for the band - A CD inlay for its release as part of a digipak - A magazine advertisement for the digipak
I think I may go for the first two options as I think these would be more challenging and creative plus it's something I've never done before and would be interested in learning.
I'm an A-level Media student at Tupton Hall School currently undergoing my second year. This blog is an outlet for my A2 work in which we have been assigned to create music videos.
